Being able to make your own rubs from spices in your pantry expands your recipes to be limitless and can be done in under 5 minutes. So it's time to start experimenting.
Most rubs start with a base of sugar and you add around it, brown sugar being the most common. You can start out by making a batch of the All Purpose BBQ Rub which goes great on any poultry you've picked up from the grocery store or the Java Rub that goes great on poultry and beef.
You will start learning to know what you love in a rub and incorporate it more like we did in the Smoked Chuck Roast Rub where we love the garlic, onion, paprika, brown sugar and chili powder mixture and use this combination a lot in different quantities and forms.
Then when you want to go a little crazy, you can make two rubs in one like we did for the Spatchcocked Turkey. We made an Achiote Rub first and then used part of that to make a Yucatan Rub. You don't always need to get that involved but it shows how much you can change a recipe with the use of a rub.